SEO refers to Search Engine Optimization; it is the process of optimizing website elements both internally and externally to be search engine friendly. Basically, it means implementing various optimization techniques that makes your website easier for search engines to crawl what your website is all about so that, search engine can index in its database. When someone searches for a word or keyword phrase online, your website will be displayed on the Search Engine Result Page (SERPs).
When we talk about search engine, we are really talking about one search engine for all purposes and intents. Google is not the only search engine out there on internet, but it holds more than 66.7% in the market, followed by Bing with 16.3%, Yahoo with 12.2% and Ask has 3% based on independent survey by comScore.
Why SEO is so important?
In this competitive online market, strong online presence is mandatory for every business organization to succeed. Search Engine Optimization is important because most of the internet users rely on search engines to find out the products or services they look for. If we type search query like “Digital Marketing Course in Chennai” we expect to find search engine results that are relevant to leading IT training institute offering digital marketing training.
Your prospective clients need the same thing. They need to top the search engine ranking for potential keywords (maximum used search queries by users) to get maximum leads, sales and profitability for your business. Make sure that you have higher rankings for keywords with higher search engine rankings.
How to Implement SEO:
Effective SEO techniques involve understanding that your website pages and post need to be optimized for keywords and that should be used in most important places on your landing page. When comes to search engine optimization, each and every targeted pages is called as landing page.
For example, the page title have huge location value in SEO as search engines give more important to page title when crawling a website. In case the post is about SEO training institute, the page title must be like SEO Training in Chennai – which indicates that this post talk about SEO training. As results, your website will be ranked at the top of search engine result page when a user searches for keyword “SEO Training Chennai”.
Keyword analysis is an art. Make sure that you spend significant amount of time to analysis massive data and best tools available to perform keyword research. First and foremost, you need to have strong analysis about the business to find keywords that drive potential leads to the concern business. Choosing keyword with less search volume does not ensure expected ROI for the business. You can make use of trusted tools like Google Keyword Planner, Ubber Suggest and Google Auto-Suggest to find best performing keyword for your business.
Here are some commonly used SEO optimizations Techniques:
- Keyword analysis
- Good quality Content
- Awareness about Google Pirate and Panda Algorithm
- Optimize content with keywords by following various techniques like keyword density, prominence and stemming.
- Keywords in Page title and URL
- Meta descriptions with keywords and call to functions
- Image optimization